That’s where conversion tracking comes in. It is the process of monitoring and analysing the actions that users take on your website, with the goal of measuring and improving your website’s performance. By tracking user behavior and identifying patterns and trends, you can gain valuable insights into what’s working well on your site, what needs improvement, and how you can optimise your website to drive more conversions.
In this blog post, we’ll take a closer look at conversion tracking: what it is, why it’s important, and how you can get started with implementing it on your website. Whether you’re new to tracking or looking to improve your existing efforts, this post will provide you with the information you need to succeed.
Why Conversion tracking is important
- Measuring effectiveness: Conversion tracking allows you to measure the effectiveness of your marketing campaigns. By tracking which campaigns are driving the most conversions, you can identify which channels and tactics are working well and which ones need improvement.
- Identifying areas for improvement: By analysing conversion data, you can identify areas for improvement in your website’s user experience. For example, if you notice that visitors are dropping off during the checkout process, you may need to simplify the process or reduce the number of form fields.
- Making data-driven decisions: Analytical data provides you with valuable data that you can use to make informed decisions about your website and marketing strategy. Rather than relying on guesswork or assumptions, you can use data to identify trends and patterns and make changes accordingly.
- Optimising performance: By using conversion tracking to optimise your website and marketing efforts, you can improve your website’s overall performance and increase your return on investment (ROI). By focusing on the metrics that matter most, you can make data-driven decisions that lead to better outcomes.
Overall, conversion tracking is a powerful tool for any website owner and small business owners looking to improve their website’s performance and increase their conversion rates. By understanding how users are interacting with your site and making changes based on that data, you can improve the user experience, drive more conversions, and ultimately achieve your business goals.
How to implement conversion on your website
- Define your conversion goals: Before you start tracking, you need to define what actions on your website you want to track as a “conversion”. This could be anything from completing a purchase to filling out a contact form. Make sure you choose goals that are relevant to your business objectives.
- Set up a conversion tracking tool: There are several tools you can use to track your conversions, choose the tool that best fits your needs and set up an account if you don’t have one already. At IDEAL Design we use Google Analytics as our analytics tool and Google Tag Manager to set up our conversion tracking.
- Add tracking code to your website: Once you’ve chosen your tracking tool, you’ll need to add a tracking code to your website. This code will allow the tool to track user behavior on your site and report back on your conversion goals. The process for adding the tracking code will depend on the tool you’re using, but most will provide you with step-by-step instructions.
- Set up conversion goals: In your conversion tracking tool, you’ll need to set up specific conversion goals that align with the actions you want to track on your website. For example, if you want to track purchases, you’ll need to set up a purchase conversion goal and define the criteria that determine when a purchase has been made.
- Test your tracking: Once you’ve set up your tracking code and conversion goals, it’s important to test your tracking to ensure it works correctly. You can do this by performing a test conversion on your website and checking that it’s being tracked in your conversion tracking tool.
- Analyse your data: With conversion tracking in place, you’ll now be able to monitor and analyse your website’s performance based on your conversion goals. Use your data to identify areas for improvement and make data-driven decisions to optimise your website and marketing efforts.
By following these steps, you can implement conversion tracking on your website and gain valuable insights into your site’s performance.
It is not a guessing game anymore!
Know if people are actually visiting your website and what they are doing after landing on your home page.
Let us help you set up your analytics and conversion tracking today!
