In other words, your brand is who you are, who you want to be and who people perceive you to be. Most people think that a brand is a logo, a website, the packaging or promotional materials – but this is only the foundation of a brand. It goes deeper and if you want to create an effective brand for yourself or your company, your brand should have a personality, character and voice as well…
Here are a few time tested tips to get your brand out there:
7 Tips on how to get your brand out there
1. Get a Logo
Think of your logo as being the face of your company, it forms part of your first impression perceived by your potential customers. A good logo forms part of your branding and translates to your target market that your company is professional, trustworthy and will deliver on the promise of the quality products or services that you offer. So get a dynamic logo and place it everywhere.
2. Integrate your brand
3. Give your brand a personality
It is easier for people to relate to people, by personifying your brand you give it human traits which your customers can relate to and makes you more recognizable and memorable. Try to identify 3 to 5 traits for your brand.
Here are some examples:
- Harley Davidson: Rebellious, independent, free spirit.
- Dove: Real, simple, empowering
- Jeep: Adventurous, outdoor, rugged.
4. Develop a Tagline
5. Brand Guideline
6. Be true to your brand
What is your brand promise, the fundamental human need that your brand satisfies?
A brand promise is an emotional hook that draws your customers in and it can also turn them into advocates for your brand. Your brand promise doesn’t necessarily have to include your product or service.
Here are a few examples of well-known companies:
- Coca-Cola: To inspire moments of optimism and uplift.
- Nike: To bring inspiration and innovation to every athlete in the world.
- Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
Once you’ve created a brand promise, you have to be true to it – customers don’t want to return to you or refer you, if they feel that you are not true to your brand.
7. Be consistent
Is your brand in need of a makeover?