What is a Brand | 7 Tips on how to get your brand out there

Your brand is a promise to your customer, your personal brand or the brand of a company. It sets you apart from your competitors and informs your prospects about what they can expect from your products or services. In this article we are going to give you tips on how to get your brand out there.

In other words, your brand is who you are, who you want to be and who people perceive you to be. Most people think that a brand is a logo, a website, the packaging or promotional materials – but this is only the foundation of a brand. It goes deeper and if you want to create an effective brand for yourself or your company, your brand should have a personality, character and voice as well…

Here are a few time tested tips to get your brand out there:

7 Tips on how to get your brand out there

1. Get a Logo

Think of your logo as being the face of your company, it forms part of your first impression perceived by your potential customers. A good logo forms part of your branding and translates to your target market that your company is professional, trustworthy and will deliver on the promise of the quality products or services that you offer. So get a dynamic logo and place it everywhere.

2. Integrate your brand

Your brand extends to every aspect of your company and it can include things like your corporate identity, your website and marketing material. But it goes so much further than just that, it also includes daily activities like how you answer the phone or an email, what your sales team wear and how your company communicates to clients, employees and suppliers.

3. Give your brand a personality

It is easier for people to relate to people, by personifying your brand you give it human traits which your customers can relate to and makes you more recognizable and memorable. Try to identify 3 to 5 traits for your brand.
Here are some examples:

Harley Davidson: Rebellious, independent, free spirit.
Dove: Real, simple, empowering
Jeep: Adventurous, outdoor, rugged.

4. Develop a Tagline

When you write your tagline, remember that you want to capture the essence of your company and what you are doing. It should be both memorable and meaningful since it will inform a new prospect of what you are doing and what they can expect from your company.

5. Brand Guideline

A brand guideline forms part of the foundation of your branding strategy since it is a tool (document) that explains your brand standards. It contains your colour scheme, logo placement and size, your typography and the look or feel of your company. This document should be consulted whenever you are working on any marketing material or creating a new campaign.

6. Be true to your brand

What is your brand promise, the fundamental human need that your brand satisfies?
A brand promise is an emotional hook that draws your customers in and it can also turn them into advocates for your brand. Your brand promise doesn’t necessarily have to include your product or service.

Here are a few examples of well-known companies:

Coca-Cola: To inspire moments of optimism and uplift.
Nike: To bring inspiration and innovation to every athlete in the world.
Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.

Once you’ve created a brand promise, you have to be true to it – customers don’t want to return to you or refer you, if they feel that you are not true to your brand.

7. Be consistent

When it comes to branding it is not all about being perfect or fancy, it is the consistency that will get you noticed. Setting up a schedule for yourself when creating a branding strategy will help you to be consistent.

In conclution, defining your brand is a journey of self-discovery and it can be difficult and take up a lot of your time. That is why the most important tip of all is to be consistent with your branding efforts, so have a good brand strategy and stick to it.

Is your brand in need of a makeover?

We specialize in creating professional and visually striking designs that effectively communicate your brand’s values and mission. From logos to business cards to letterheads, we have everything you need to establish a consistent and cohesive brand identity that stands out in a crowded marketplace. Contact us today to start building your brand!”

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